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Check your links before you publish

An editor reviewing a list of links on a laptop

A pre-publish checklist for redirects, meta tags, and safe URLs so campaigns do not break after you hit send.

Why preflight checks save campaigns

Broken redirects, missing Open Graph tags, and mistyped tracking links waste paid and organic traffic. A five-minute checklist before you publish beats a day of confused analytics later.

Redirect path check

If you shortened a URL or moved a page, confirm the final destination and status chain. Unexpected hops through old domains or HTTP→HTTPS loops can drop referrer data or fail in in-app browsers.

Use the URL redirect checker when the path looks longer than one hop.

Meta and share preview

Before you post to social, confirm title, description, and image tags on the destination. Empty or leftover template meta is how “Untitled” shares happen.

Run a quick pass with the meta tags checker.

Publish checklist

  1. Click every CTA on mobile.
  2. Confirm UTM spelling matches your sheet.
  3. Verify redirect final URL.
  4. Preview the social share card.
  5. Archive or unpublish the page when the campaign ends — do not leave dead promos live.